Thinking

Thoughts about brands, change and beyond

Automotive

Jaecoo and the UK automotive loyalty time bomb
How have Jaecoo re-written the rules about brand loyalty in the UK?

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Automotive

Automotive’s sustainability disconnect between corporations and consumers
What are the gaps between how corporations and consumers view sustainability?

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People need to buy more than a powertrain
What jobs are appearing for cars beyond what's under the bonnet?

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Involution, the erosion of technology differentiation and the rise of the automotive user
What does the commodification of car teach mean for OEMs?

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Shape Insight has been nominated for the AURA Innovation award!

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Q&A-gency with Heidi Kim
A view into how creative strategist Heidi Kim at BBH uses insight.

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Why AI Means We Need to Double Down on Insight Communication
How AI has reshaped the nature of insight communication.

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Fermizing & Foxes: how to make – and spot – a good prediction
5 ways to better predict future change.

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Q&A-gency with Loz Horner
A look into how insight shapes creative planning.

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Q&A-gency with Curtis Weir
A look into how insight shapes out of home media

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Travel trends 2026
What trends will impact travel in 2026?

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Research

Meet the New.Hedonists
What does New.Hedonists mean for your brand?

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Opinion

Why “Most Advanced, Yet Acceptable” matters
Now is the time for MAYA to be a marketer’s best friend

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Opinion

Taxonomy of Tourism
Why are tourism taxes making places more attractive?

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Opinion

Use insight to shape agentic change
How insight can help businesses embrace leaping towards an Agentic workforce

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Opinion

How to better shape creative work with insight
By using collaboration diversity, AI and more…

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Research

The £22bn missed opportunity in travel
How to turn experience into value

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