Thinking

Thoughts about brands, change and beyond

Travel trends 2026
What trends will impact travel in 2026?
Meet the New.Hedonists
What does New.Hedonists mean for your brand?
Why “Most Advanced, Yet Acceptable” matters
Now is the time for MAYA to be a marketer’s best friend
Taxonomy of Tourism
Why are tourism taxes making places more attractive?
Use insight to shape agentic change
How insight can help businesses embrace leaping towards an Agentic workforce
How to better shape creative work with insight
By using collaboration diversity, AI and more…
The £22bn missed opportunity in travel
How to turn experience into value