Moments – Shape Insight

Moments is a qualitative insights product which helps shape and inspire change by giving you access to consumer stories.

Exploring
brand
perceptions

Product evaluations

Content & proposition development

Category understanding

Target
customer

Based On Storytelling

Moments asks consumers to share qualitative stories via audio, text or video based on a three-part structure of: context, emotion and outcome.

Powered By AI

Generative AI is used to probe consumer stories plus quantify results.

Best of Both

This gives you both the qualitative nuance and quantified confidence you need to be sure you’re shaping your thinking based on the moments that matter.

Want to find out more?