Esomar Congress 2026
Alex Holmes’s Key Takeaways from ESOMAR Congress.
Introducing Untypical Minds
Untypical Minds is our new offer to help brands benefit from the unique value neurodiverse participants possess.
Changing how we do pricing research can win CMO praise
Why researchers should think more about researching pricing communication.
Shape Insight and BBH USA are presenting at ESOMAR Global Congress
How you can hear more about our research into ADHD adults’ relationship with brands.
Q&A-gency with Thomas Gwin
Learn how effectiveness experts view & use insight.
Researching ‘silent spenders’ requires reshaping norms
The research norms you need to reshape when speaking with ADHD participants.
Neurodivergent insights: A lens for better design across all audiences
How you can design for everyone if you design for ADHD audiences.
Why “Most Advanced, Yet Acceptable” matters
Now is the time for MAYA to be a marketer’s best friend
Taxonomy of Tourism
Why are tourism taxes making places more attractive?
Use insight to shape agentic change
How insight can help businesses embrace leaping towards an Agentic workforce