Changing how we do pricing research can win CMO praise

Why researchers should think more about researching pricing communication.

Shape Insight and BBH USA are presenting at ESOMAR Global Congress

How you can hear more about our research into ADHD adults’ relationship with brands.

Q&A-gency with Thomas Gwin

Learn how effectiveness experts view & use insight.

Researching ‘silent spenders’ requires reshaping norms

The research norms you need to reshape when speaking with ADHD participants.

Neurodivergent insights: A lens for better design across all audiences

How you can design for everyone if you design for ADHD audiences.

Why “Most Advanced, Yet Acceptable” matters

Now is the time for MAYA to be a marketer’s best friend

Taxonomy of Tourism

Why are tourism taxes making places more attractive?

Use insight to shape agentic change

How insight can help businesses embrace leaping towards an Agentic workforce

How to better shape creative work with insight

By using collaboration diversity, AI and more…