Shape Insight and BBH USA will be presenting insights from our Silent Spenders 2.0 research at ESOMAR Global Congress, Valencia, on the 3rd September, 14:05, Stage 4/Core.
We will be sharing insights on:
The evidence that shows why understudying and underserving ADHD adults in the US is one of marketing’s most expensive blind spots.
The research approaches we created that aligned with ADHD neurology to help understand ADHD adults’ relationship with brands.
The findings from our research, which combined an online community, ethnography and quantitative research.
How we shared these insights and their implications for brands with marketers. And the impact that they had.
We hope to see you in September!
